Deal Sheet: 2026 Maverick XL

O'Brien Ford · Shelbyville, KY · VIN: 3FTTW8BA0TRA80033

Negotiation Guide

Opening Offer

$30,048

Fair Price

$31,548

Walk Away Above

$31,569

• Recent buyers paid ~$42 below MSRP

Price Breakdown

Est. Dealer Cost$28,431

Est. Invoice$29,379

Holdback (est.)$948

MSRP (Sticker)$31,590

Asking Price$31,590

Markup$0

Est. Dealer Margin on This Car$3,159

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold3503

Avg Markup-$42

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$638

Avg Markup (Maverick)-$77

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$575

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