Deal Sheet: 2026 Maverick XL

Dutch Miller Ford of Ashland · Ashland, KY · VIN: 3FTTW8B38TRB17069

Negotiation Guide

Opening Offer

$30,993

Fair Price

$32,493

Walk Away Above

$32,514

• Recent buyers paid ~$42 below MSRP

Price Breakdown

Est. Dealer Cost$29,282

Est. Invoice$30,258

Holdback (est.)$976

MSRP (Sticker)$32,535

Asking Price$32,535

Markup$0

Est. Dealer Margin on This Car$3,254

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold3503

Avg Markup-$42

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$473

Avg Markup (Maverick)-$273

% Below MSRP88%

Avg Days to Sell18 days

Avg Sold Markup-$608

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