Deal Sheet: 2026 Maverick XL

Rodeo Ford, Inc. · Goodyear, AZ · VIN: 3FTTW8AA2TRA10390

Negotiation Guide

Opening Offer

$27,473

Fair Price

$28,973

Walk Away Above

$28,994

• Recent buyers paid ~$42 below MSRP

Price Breakdown

Est. Dealer Cost$26,114

Est. Invoice$26,984

Holdback (est.)$870

MSRP (Sticker)$29,015

Asking Price$29,015

Markup$0

Est. Dealer Margin on This Car$2,902

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold3503

Avg Markup-$42

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$628

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$615

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