Deal Sheet: 2026 Maverick XL

Don Franklin Ford, Inc. · Columbia, KY · VIN: 3FTTW8A35TRA78992

Negotiation Guide

Opening Offer

$30,578

Fair Price

$32,078

Walk Away Above

$32,099

• Recent buyers paid ~$42 below MSRP

Price Breakdown

Est. Dealer Cost$28,908

Est. Invoice$29,872

Holdback (est.)$964

MSRP (Sticker)$32,120

Asking Price$32,120

Markup$0

Est. Dealer Margin on This Car$3,212

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold3503

Avg Markup-$42

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$478

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$548

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