Deal Sheet: 2026 Maverick Lobo

Dutch Miller Ford of Ashland · Ashland, KY · VIN: 3FTCW8TA8TRA33881

Negotiation Guide

Opening Offer

$36,771

Fair Price

$38,271

Walk Away Above

$38,386

• Recent buyers paid ~$229 below MSRP

Price Breakdown

Est. Dealer Cost$34,650

Est. Invoice$35,805

Holdback (est.)$1,155

MSRP (Sticker)$38,500

Asking Price$38,500

Markup$0

Est. Dealer Margin on This Car$3,850

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold424

Avg Markup-$229

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$473

Avg Markup (Maverick)-$273

% Below MSRP88%

Avg Days to Sell18 days

Avg Sold Markup-$608

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