Deal Sheet: 2026 Maverick Lobo

Columbia Ford · Columbia, CT · VIN: 3FTCW8TA7TRA23262

Negotiation Guide

Opening Offer

$37,181

Fair Price

$38,681

Walk Away Above

$38,796

• Recent buyers paid ~$229 below MSRP

Price Breakdown

Est. Dealer Cost$35,019

Est. Invoice$36,186

Holdback (est.)$1,167

MSRP (Sticker)$38,910

Asking Price$38,910

Markup$0

Est. Dealer Margin on This Car$3,891

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold424

Avg Markup-$229

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$567

Avg Markup (Maverick)-$182

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,000

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