Negotiation Guide
Opening Offer
$37,596
Fair Price
$39,096
Walk Away Above
$39,211
- • Recent buyers paid ~$229 below MSRP
Price Breakdown
Est. Dealer Cost$35,393
Est. Invoice$36,572
Holdback (est.)$1,180
MSRP (Sticker)$39,325
Asking Price$39,325
Markup$0
Est. Dealer Margin on This Car$3,933
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold424
Avg Markup-$229
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory242 vehicles
Avg Markup (All Models)+$87
Avg Markup (Maverick)-$100
% Below MSRP72%
Avg Days to Sell15 days
Avg Sold Markup+$288
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