Negotiation Guide
Opening Offer
$36,011
Fair Price
$37,511
Walk Away Above
$37,626
- • Recent buyers paid ~$229 below MSRP
Price Breakdown
Est. Dealer Cost$33,966
Est. Invoice$35,098
Holdback (est.)$1,132
MSRP (Sticker)$37,740
Asking Price$37,740
Markup$0
Est. Dealer Margin on This Car$3,774
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold424
Avg Markup-$229
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory588 vehicles
Avg Markup (All Models)-$582
Avg Markup (Maverick)-$28
% Below MSRP90%
Avg Days to Sell18 days
Avg Sold Markup-$647
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