Deal Sheet: 2025 Bronco Sport Heritage

Capitol Ford · Santa Fe, NM · VIN: 3FMCR9GN6SRF40461

This Is Already a Great Deal

Opening Offer

$36,491

Asking Price

$35,990

Max Price

$35,990

• Recent buyers paid ~$1,095 below MSRP
• Sitting 47 days (avg 27) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,609 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,991

Est. Invoice$37,191

Holdback (est.)$1,200

MSRP (Sticker)$39,990

Asking Price$35,990

Markup-$4,000

Est. Dealer Margin on This Car$-1

Percentile26% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1035

Avg Markup-$1,095

Median Markup$0

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory271 vehicles

Avg Markup (All Models)-$2,882

Avg Markup (Bronco Sport)-$3,096

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,180

Price History

Jun 20, 2026$38,490 → $37,490(-$1,000)

Jul 9, 2026$37,490 → $35,990(-$1,500)

Cheaper Bronco Sport Heritage Inventory

Champion FordRockingham, NC

-$5,000$34,37547d

Yadkin Valley Motor Company, Inc.North Wilkesboro, NC

-$5,000$33,38047d

Ford of SpartanburgSpartanburg, SC

-$5,000$34,06547d

Boyd Brothers Ford, Inc.Oxford, NC

-$5,000$33,68047d

Riverside FordHavelock, NC

-$5,000$33,52547d

Walker Ford Company, Inc.Clearwater, FL

-$5,000$34,37547d

Santa Fe Ford, Inc.Alachua, FL

-$5,000$32,64547d

Santa Fe Ford, Inc.Alachua, FL

-$5,000$33,85547d

Cooper FordCarthage, NC

-$5,000$33,97547d

Jenkins Ford, LLCFort Meade, FL

-$5,000$33,07047d