Deal Sheet: 2026 Bronco Sport Badlands

Roy O'Brien, Inc. · St Clair Shores, MI · VIN: 3FMCR9DAXTRE54475

This Is Already a Great Deal

Opening Offer

$37,796

Asking Price

$38,965

Max Price

$38,965

• Recent buyers paid ~$715 below MSRP
• Sitting 47 days (avg 27) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $981 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,869

Est. Invoice$38,097

Holdback (est.)$1,229

MSRP (Sticker)$40,965

Asking Price$38,965

Markup-$2,000

Est. Dealer Margin on This Car$2,097

Percentile48% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1287

Avg Markup-$715

Median Markup$0

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$3,187

Avg Markup (Bronco Sport)-$2,000

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,311

Price History

Jul 9, 2026$40,965 → $38,965(-$2,000)

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