Deal Sheet: 2026 Bronco Sport Badlands

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 3FMCR9DA5TRF04215

This Is Already a Great Deal

Opening Offer

$36,812

Asking Price

$37,950

Max Price

$37,950

• Recent buyers paid ~$715 below MSRP
• Asking price is already $1,285 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,955

Est. Invoice$37,154

Holdback (est.)$1,199

MSRP (Sticker)$39,950

Asking Price$37,950

Markup-$2,000

Est. Dealer Margin on This Car$1,995

Percentile48% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1287

Avg Markup-$715

Median Markup$0

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$2,858

Avg Markup (Bronco Sport)-$2,530

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$1,264

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