← Vehicle Details
Deal Sheet: 2025 RAV4 XLE FWD
Heyward Allen Toyota · Athens, GA · VIN: 2T3W1RFV5SC356183
Negotiation Guide
Opening Offer
$31,237
Fair Price
$32,737
Walk Away Above
$34,356
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$32,018
Est. Invoice$32,737
Holdback (est.)$720
MSRP (Sticker)$35,975
Asking Price$35,975
Markup$0
Est. Dealer Margin on This Car$3,957
Percentile100% of inventory is priced lower
Days on Lot13 days
Dealer Profile
Inventory25 vehicles
Avg Markup (All Models)+$84
Avg Markup (RAV4)$0
% Below MSRP88%
Avg Days to Sell40 days
Avg Sold Markup+$119
Price History
Jul 10, 2026$35,466 → $35,975(+$509)