Deal Sheet: 2026 RAV4 SE FWD

Toyota of Greensboro · Greensboro, NC · VIN: 2T36DRBV9TW018783

Negotiation Guide

Opening Offer

$38,059

Fair Price

$39,559

Walk Away Above

$39,224

• Recent buyers paid ~$670 above MSRP

Price Breakdown

Est. Dealer Cost$34,611

Est. Invoice$35,389

Holdback$778

MSRP (Sticker)$38,889

Dealer Add-Ons (DIA)+$1,430

Asking Price$40,618

Markup+$1,729

Dealer Margin on This Car$6,007

Percentile83% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1780

Avg Markup+$670

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)+$1,430

Avg Markup (RAV4)+$1,669

% Below MSRP4%

Avg Days to Sell21 days

Avg Sold Markup+$978

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