This Is Already a Great Deal
Opening Offer
$36,276
Asking Price
$37,398
Max Price
$37,398
- • Recent buyers paid ~$670 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $786 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,387
Est. Invoice$34,138
Holdback$750
MSRP (Sticker)$37,514
Asking Price$37,398
Markup-$116
Dealer Margin on This Car$4,011
Percentile2% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1780
Avg Markup+$670
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$1,702
Avg Markup (RAV4)+$294
% Below MSRP79%
Avg Days to Sell31 days
Avg Sold Markup-$1,384
Price History
Jun 28, 2026$37,913 → $37,398(-$515)
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