This Is Already a Great Deal
Opening Offer
$37,325
Asking Price
$38,479
Max Price
$38,479
- • Recent buyers paid ~$670 above MSRP
- • Asking price is already $670 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,246
Est. Invoice$35,016
Holdback$770
MSRP (Sticker)$38,479
Asking Price$38,479
Markup$0
Dealer Margin on This Car$4,233
Percentile52% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1780
Avg Markup+$670
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)-$1,638
Avg Markup (RAV4)+$8
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup-$871
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