Deal Sheet: 2026 RAV4 SE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36DRBV2TW26E076

Negotiation Guide

Opening Offer

$38,732

Fair Price

$40,232

Walk Away Above

$39,897

• Recent buyers paid ~$670 above MSRP

Price Breakdown

Est. Dealer Cost$35,210

Est. Invoice$36,001

Holdback$791

MSRP (Sticker)$39,562

Asking Price$40,362

Markup+$800

Dealer Margin on This Car$5,152

Percentile71% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1780

Avg Markup+$670

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$392

Avg Markup (RAV4)+$800

% Below MSRP27%

Avg Days to Sell22 days

Avg Sold Markup+$483

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