Deal Sheet: 2026 RAV4 Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAVXTW32F128

Negotiation Guide

Opening Offer

$48,330

Fair Price

$49,830

Walk Away Above

$49,607

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$43,952

Est. Invoice$44,939

Holdback (est.)$988

MSRP (Sticker)$49,384

Asking Price$50,184

Markup+$800

Est. Dealer Margin on This Car$6,232

Percentile83% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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