Deal Sheet: 2026 RAV4 Limited AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV9TW32F198

Negotiation Guide

Opening Offer

$47,691

Fair Price

$49,191

Walk Away Above

$48,968

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$43,383

Est. Invoice$44,358

Holdback (est.)$975

MSRP (Sticker)$48,745

Asking Price$49,740

Markup+$995

Est. Dealer Margin on This Car$6,357

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$60

Cheaper RAV4 Limited AWD Inventory

Mike Calvert ToyotaHouston, TX

-$2,825$45,54127d

Irwin ToyotaLaconia, NH

-$2,500$46,87310d

Rhinelander ToyotaRhinelander, WI

-$2,457$45,2544d

Rhinelander ToyotaRhinelander, WI

-$2,326$44,4314d

Kenny Kent ToyotaEvansville, IN

-$2,297$44,56512d

Family Toyota of ArlingtonArlington, TX

-$1,864$46,6164d

Family Toyota of ArlingtonArlington, TX

-$1,426$44,84214d

Gettel Stadium ToyotaTampa, FL

-$1,416$45,79911d

Family Toyota of ArlingtonArlington, TX

-$1,288$44,20714d

Checkered Flag ToyotaVirginia Beach, VA

-$1,244$45,99042d