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Deal Sheet: 2026 RAV4 Limited AWD
Don Moore Toyota · Owensboro, KY · VIN: 2T36CRAV9TW29J100
Negotiation Guide
Opening Offer
$44,393
Fair Price
$45,893
Walk Away Above
$45,943
- • Recent buyers paid ~$446 above MSRP
- • Sitting 46 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$40,935
Est. Invoice$41,855
Holdback (est.)$920
MSRP (Sticker)$45,994
Asking Price$45,994
Markup$0
Est. Dealer Margin on This Car$5,059
Percentile53% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold3204
Avg Markup+$446
Median Markup$0
Best Deal-$2,300
Worst Deal+$16,142
% Sold Below MSRP55%
Avg Days to Sell21 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$1,916
Avg Markup (RAV4)+$68
% Below MSRP97%
Avg Days to Sell28 days
Avg Sold Markup-$1,515
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