Deal Sheet: 2026 RAV4 Limited AWD

Massey Toyota · Kinston, NC · VIN: 2T36CRAV9TW070130

Negotiation Guide

Opening Offer

$45,682

Fair Price

$47,182

Walk Away Above

$46,973

• Recent buyers paid ~$418 above MSRP

Price Breakdown

Est. Dealer Cost$41,620

Est. Invoice$42,555

Holdback (est.)$935

MSRP (Sticker)$46,764

Asking Price$47,453

Markup+$689

Est. Dealer Margin on This Car$5,833

Percentile82% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold3624

Avg Markup+$418

Median Markup$0

Best Deal-$2,765

Worst Deal+$15,000

% Sold Below MSRP59%

Avg Days to Sell23 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$81

Avg Markup (RAV4)+$670

% Below MSRP28%

Avg Days to Sell21 days

Avg Sold Markup-$38

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