Deal Sheet: 2026 RAV4 XLE Premium AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV8TW26G290

Negotiation Guide

Opening Offer

$42,848

Fair Price

$44,348

Walk Away Above

$44,136

• Recent buyers paid ~$425 above MSRP

Price Breakdown

Est. Dealer Cost$39,091

Est. Invoice$39,970

Holdback$878

MSRP (Sticker)$43,923

Asking Price$44,723

Markup+$800

Dealer Margin on This Car$5,632

Percentile83% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold7695

Avg Markup+$425

Median Markup$0

Best Deal-$2,386

Worst Deal+$10,000

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)+$439

Avg Markup (RAV4)+$800

% Below MSRP23%

Avg Days to Sell22 days

Avg Sold Markup+$454

Cheaper RAV4 XLE Premium AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,176$40,8173d

Kenny Kent ToyotaEvansville, IN

-$2,088$40,22421d

Rhinelander ToyotaRhinelander, WI

-$2,031$41,3162d

Empire Toyota of HuntingtonHuntington Station, NY

-$2,017$40,76721d

Kenny Kent ToyotaEvansville, IN

-$1,985$39,0242d

Rhinelander ToyotaRhinelander, WI

-$1,971$41,13835d

Kenny Kent ToyotaEvansville, IN

-$1,872$38,60227d

Rhinelander ToyotaRhinelander, WI

-$1,797$39,4071d

Rhinelander ToyotaRhinelander, WI

-$1,796$39,27322d

Rhinelander ToyotaRhinelander, WI

-$1,770$39,07422d