Deal Sheet: 2026 RAV4 XLE Premium AWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36CRAV8TC029103

Negotiation Guide

Opening Offer

$39,622

Fair Price

$41,122

Walk Away Above

$40,910

• Recent buyers paid ~$425 above MSRP

Price Breakdown

Est. Dealer Cost$36,220

Est. Invoice$37,034

Holdback$814

MSRP (Sticker)$40,697

Dealer Add-Ons (DIA)+$499

Asking Price$41,994

Markup+$1,297

Dealer Margin on This Car$5,774

Percentile89% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold7695

Avg Markup+$425

Median Markup$0

Best Deal-$2,386

Worst Deal+$10,000

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$1,262

Avg Markup (RAV4)+$1,358

% Below MSRP2%

Avg Days to Sell18 days

Avg Sold Markup+$445

Price History

Jun 26, 2026$39,230 → $41,994(+$2,764)

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