Deal Sheet: 2026 RAV4 Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV7TW29F893

Negotiation Guide

Opening Offer

$45,608

Fair Price

$47,108

Walk Away Above

$46,885

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$41,529

Est. Invoice$42,462

Holdback (est.)$933

MSRP (Sticker)$46,662

Asking Price$47,462

Markup+$800

Est. Dealer Margin on This Car$5,933

Percentile83% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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