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Deal Sheet: 2026 RAV4 Limited AWD
Principle Toyota · Memphis, TN · VIN: 2T36CRAV7TW27I897
Negotiation Guide
Opening Offer
$45,107
Fair Price
$46,607
Walk Away Above
$46,613
- • Recent buyers paid ~$433 above MSRP
- • Sitting 43 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,491
Est. Invoice$42,423
Holdback (est.)$932
MSRP (Sticker)$46,619
Asking Price$46,619
Markup$0
Est. Dealer Margin on This Car$5,128
Percentile54% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold3530
Avg Markup+$433
Median Markup$0
Best Deal-$2,317
Worst Deal+$16,142
% Sold Below MSRP57%
Avg Days to Sell22 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup$0
Price History
Jun 6, 2026$46,718 → $46,619(-$99)
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