Deal Sheet: 2026 RAV4 XLE Premium AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV7TC028900

Negotiation Guide

Opening Offer

$40,442

Fair Price

$41,942

Walk Away Above

$41,730

• Recent buyers paid ~$425 above MSRP

Price Breakdown

Est. Dealer Cost$36,950

Est. Invoice$37,780

Holdback$830

MSRP (Sticker)$41,517

Asking Price$42,317

Markup+$800

Dealer Margin on This Car$5,367

Percentile83% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold7695

Avg Markup+$425

Median Markup$0

Best Deal-$2,386

Worst Deal+$10,000

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)+$439

Avg Markup (RAV4)+$800

% Below MSRP23%

Avg Days to Sell22 days

Avg Sold Markup+$454

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