Deal Sheet: 2026 RAV4 Limited AWD

McKinnon Toyota · Clanton, AL · VIN: 2T36CRAV6TW31D817

Negotiation Guide

Opening Offer

$46,346

Fair Price

$47,846

Walk Away Above

$47,623

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$42,186

Est. Invoice$43,134

Holdback (est.)$948

MSRP (Sticker)$47,400

Asking Price$48,299

Markup+$899

Est. Dealer Margin on This Car$6,113

Percentile85% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$557

Avg Markup (RAV4)+$936

% Below MSRP48%

Avg Days to Sell21 days

Avg Sold Markup+$260

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