Deal Sheet: 2026 RAV4 Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV5TW30G440

Negotiation Guide

Opening Offer

$47,333

Fair Price

$48,833

Walk Away Above

$48,610

• Recent buyers paid ~$446 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,064

Est. Invoice$44,032

Holdback (est.)$968

MSRP (Sticker)$48,387

Asking Price$49,187

Markup+$800

Est. Dealer Margin on This Car$6,123

Percentile83% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

Price History

Jul 14, 2026$49,187 → $48,448(-$739)

Jul 16, 2026$48,448 → $49,187(+$739)

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