Deal Sheet: 2026 RAV4 XLE Premium AWD

Massey Toyota · Kinston, NC · VIN: 2T36CRAV5TW26F193

Negotiation Guide

Opening Offer

$42,251

Fair Price

$43,751

Walk Away Above

$43,539

• Recent buyers paid ~$425 above MSRP

Price Breakdown

Est. Dealer Cost$38,560

Est. Invoice$39,427

Holdback$867

MSRP (Sticker)$43,326

Asking Price$44,015

Markup+$689

Dealer Margin on This Car$5,455

Percentile77% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold7695

Avg Markup+$425

Median Markup$0

Best Deal-$2,386

Worst Deal+$10,000

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$150

Avg Markup (RAV4)+$670

% Below MSRP32%

Avg Days to Sell22 days

Avg Sold Markup-$142

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