Deal Sheet: 2026 RAV4 Limited AWD

Don Moore Toyota · Owensboro, KY · VIN: 2T36CRAV4TW29E569

Negotiation Guide

Opening Offer

$45,124

Fair Price

$46,624

Walk Away Above

$46,679

• Recent buyers paid ~$446 above MSRP
• Sitting 46 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$41,593

Est. Invoice$42,528

Holdback (est.)$935

MSRP (Sticker)$46,734

Asking Price$46,734

Markup$0

Est. Dealer Margin on This Car$5,141

Percentile53% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$1,916

Avg Markup (RAV4)+$68

% Below MSRP97%

Avg Days to Sell28 days

Avg Sold Markup-$1,515

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