Deal Sheet: 2026 RAV4 Limited AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV3TW32F889

Negotiation Guide

Opening Offer

$48,582

Fair Price

$50,082

Walk Away Above

$49,859

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$44,176

Est. Invoice$45,169

Holdback (est.)$993

MSRP (Sticker)$49,636

Asking Price$50,631

Markup+$995

Est. Dealer Margin on This Car$6,455

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$60

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