Deal Sheet: 2026 RAV4 Limited AWD

Serra Toyota of Traverse City · Traverse City, MI · VIN: 2T36CRAV3TW29G071

Negotiation Guide

Opening Offer

$46,958

Fair Price

$48,458

Walk Away Above

$48,473

• Recent buyers paid ~$433 above MSRP
• Sitting 43 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$43,154

Est. Invoice$44,124

Holdback (est.)$970

MSRP (Sticker)$48,488

Asking Price$48,488

Markup$0

Est. Dealer Margin on This Car$5,334

Percentile54% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold3530

Avg Markup+$433

Median Markup$0

Best Deal-$2,317

Worst Deal+$16,142

% Sold Below MSRP57%

Avg Days to Sell22 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$1,512

Avg Markup (RAV4)$0

% Below MSRP99%

Avg Days to Sell35 days

Avg Sold Markup-$1,191

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