Deal Sheet: 2026 RAV4 Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV2TW31H704

Negotiation Guide

Opening Offer

$48,083

Fair Price

$49,583

Walk Away Above

$49,360

• Recent buyers paid ~$446 above MSRP

Price Breakdown

Est. Dealer Cost$43,732

Est. Invoice$44,715

Holdback (est.)$983

MSRP (Sticker)$49,137

Asking Price$49,937

Markup+$800

Est. Dealer Margin on This Car$6,205

Percentile83% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

Cheaper RAV4 Limited AWD Inventory

Mike Calvert ToyotaHouston, TX

-$2,825$45,54128d

Irwin ToyotaLaconia, NH

-$2,500$46,87311d

Rhinelander ToyotaRhinelander, WI

-$2,457$45,2545d

Rhinelander ToyotaRhinelander, WI

-$2,326$44,4315d

Kenny Kent ToyotaEvansville, IN

-$2,297$44,56513d

Family Toyota of ArlingtonArlington, TX

-$1,864$46,6165d

Family Toyota of ArlingtonArlington, TX

-$1,426$44,84215d

Gettel Stadium ToyotaTampa, FL

-$1,416$45,79912d

Family Toyota of ArlingtonArlington, TX

-$1,288$44,20715d

Checkered Flag ToyotaVirginia Beach, VA

-$1,244$45,99043d