Deal Sheet: 2026 RAV4 Limited AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV1TW31G186

Negotiation Guide

Opening Offer

$46,193

Fair Price

$47,693

Walk Away Above

$47,470

• Recent buyers paid ~$446 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,050

Est. Invoice$42,995

Holdback (est.)$945

MSRP (Sticker)$47,247

Asking Price$48,242

Markup+$995

Est. Dealer Margin on This Car$6,192

Percentile85% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

Price History

Jul 15, 2026$50,305 → $48,242(-$2,063)

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