Deal Sheet: 2026 RAV4 Limited AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV1TW29J124

Negotiation Guide

Opening Offer

$46,461

Fair Price

$47,961

Walk Away Above

$48,048

• Recent buyers paid ~$446 above MSRP
• Sitting 48 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$42,839

Est. Invoice$43,802

Holdback (est.)$963

MSRP (Sticker)$48,134

Dealer Add-Ons (DIA)+$1,077

Asking Price$49,460

Markup+$1,326

Markup includes $1,077 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,621

Percentile88% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3204

Avg Markup+$446

Median Markup$0

Best Deal-$2,300

Worst Deal+$16,142

% Sold Below MSRP55%

Avg Days to Sell21 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jun 5, 2026$47,933 → $48,611(+$678)

Jun 10, 2026$48,611 → $48,860(+$249)

Jun 27, 2026$48,860 → $49,460(+$600)

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