Deal Sheet: 2026 RAV4 Limited AWD

Massey Toyota · Kinston, NC · VIN: 2T36CRAV1TW071482

Negotiation Guide

Opening Offer

$47,868

Fair Price

$49,368

Walk Away Above

$49,159

• Recent buyers paid ~$418 above MSRP

Price Breakdown

Est. Dealer Cost$43,566

Est. Invoice$44,545

Holdback (est.)$979

MSRP (Sticker)$48,950

Asking Price$49,639

Markup+$689

Est. Dealer Margin on This Car$6,074

Percentile82% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3624

Avg Markup+$418

Median Markup$0

Best Deal-$2,765

Worst Deal+$15,000

% Sold Below MSRP59%

Avg Days to Sell23 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$81

Avg Markup (RAV4)+$670

% Below MSRP28%

Avg Days to Sell21 days

Avg Sold Markup-$38

Cheaper RAV4 Limited AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,300$44,32814d

Family Toyota of ArlingtonArlington, TX

-$1,833$46,2095d

Post Oak ToyotaMidwest City, OK

-$1,827$46,53813d

Post Oak ToyotaMidwest City, OK

-$1,827$46,53925d

Rhinelander ToyotaRhinelander, WI

-$1,815$44,37313d

Post Oak ToyotaMidwest City, OK

-$1,557$45,78612d

Family Toyota of ArlingtonArlington, TX

-$1,288$44,2070d

Family Toyota of ArlingtonArlington, TX

-$1,288$44,2077d

Basil ToyotaLockport, NY

-$1,240$46,8340d

Peter Boulware Toyota of ColumbiaWest Columbia, SC

-$1,000$45,7645d