Negotiation Guide
Opening Offer
$51,893
Fair Price
$53,393
Walk Away Above
$53,364
- • Recent buyers paid ~$58 above MSRP
Price Breakdown
Est. Dealer Cost$47,468
Est. Invoice$48,535
Holdback (est.)$1,067
MSRP (Sticker)$53,335
Dealer Add-Ons (DIA)+$2,689
Asking Price$56,024
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,556
Percentile97% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold1420
Avg Markup+$58
Median Markup$0
Best Deal-$3,249
Worst Deal+$6,500
% Sold Below MSRP62%
Avg Days to Sell26 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (NX)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
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