Negotiation Guide
Opening Offer
$59,639
Fair Price
$61,139
Walk Away Above
$61,214
- • Recent buyers paid ~$151 below MSRP
Price Breakdown
Est. Dealer Cost$54,548
Est. Invoice$55,774
Holdback (est.)$1,226
MSRP (Sticker)$61,290
Dealer Add-Ons (DIA)+$897
Asking Price$62,486
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,938
Percentile94% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1206
Avg Markup-$151
Median Markup$0
Best Deal-$6,194
Worst Deal+$4,552
% Sold Below MSRP63%
Avg Days to Sell30 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (RX)+$1,146
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$62,086 → $62,486(+$400)
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