Negotiation Guide
Opening Offer
$61,682
Fair Price
$63,182
Walk Away Above
$63,257
- • Recent buyers paid ~$151 below MSRP
Price Breakdown
Est. Dealer Cost$56,366
Est. Invoice$57,633
Holdback (est.)$1,267
MSRP (Sticker)$63,333
Dealer Add-Ons (DIA)+$2,689
Asking Price$66,022
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,656
Percentile98% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold1206
Avg Markup-$151
Median Markup$0
Best Deal-$6,194
Worst Deal+$4,552
% Sold Below MSRP63%
Avg Days to Sell30 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (RX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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