Negotiation Guide
Opening Offer
$54,420
Fair Price
$55,920
Walk Away Above
$56,442
- • Recent buyers paid ~$1,044 below MSRP
Price Breakdown
Est. Dealer Cost$50,698
Est. Invoice$51,837
Holdback (est.)$1,139
MSRP (Sticker)$56,964
Dealer Add-Ons (DIA)+$3,376
Asking Price$60,540
Markup+$3,576
Est. Dealer Margin on This Car$9,842
Percentile100% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold18
Avg Markup-$1,044
Median Markup$0
Best Deal-$3,182
Worst Deal+$1,241
% Sold Below MSRP89%
Avg Days to Sell64 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)+$3,347
Avg Markup (RX)+$3,597
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$2,998
Price History
May 13, 2026$56,964 → $60,340(+$3,376)
Jun 13, 2026$60,340 → $60,540(+$200)
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