Negotiation Guide
Opening Offer
$62,039
Fair Price
$63,539
Walk Away Above
$64,044
- • Recent buyers paid ~$138 below MSRP
- • Sitting 87 days (avg 37) — extra leverage
Price Breakdown
Est. Dealer Cost$57,449
Est. Invoice$58,740
Holdback (est.)$1,291
MSRP (Sticker)$64,549
Dealer Add-Ons (DIA)+$2,689
Asking Price$67,238
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,789
Percentile98% of inventory is priced lower
Days on Lot87 days
What Others Paid (Last 30 Days)
Cars Sold917
Avg Markup-$138
Median Markup$0
Best Deal-$3,883
Worst Deal+$6,500
% Sold Below MSRP67%
Avg Days to Sell37 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (RX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
Price History
Jun 13, 2026$64,549 → $64,998(+$449)
Jun 20, 2026$64,998 → $67,238(+$2,240)
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