Negotiation Guide
Opening Offer
$53,920
Fair Price
$55,420
Walk Away Above
$55,942
- • Recent buyers paid ~$1,044 below MSRP
Price Breakdown
Est. Dealer Cost$50,253
Est. Invoice$51,382
Holdback (est.)$1,129
MSRP (Sticker)$56,464
Dealer Add-Ons (DIA)+$3,376
Asking Price$60,040
Markup+$3,576
Est. Dealer Margin on This Car$9,787
Percentile100% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold18
Avg Markup-$1,044
Median Markup$0
Best Deal-$3,182
Worst Deal+$1,241
% Sold Below MSRP89%
Avg Days to Sell64 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)+$3,347
Avg Markup (RX)+$3,597
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$2,998
Price History
May 26, 2026$56,464 → $59,840(+$3,376)
Jun 13, 2026$59,840 → $60,040(+$200)
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