Negotiation Guide
Opening Offer
$62,790
Fair Price
$64,290
Walk Away Above
$64,362
- • Recent buyers paid ~$144 below MSRP
Price Breakdown
Est. Dealer Cost$57,346
Est. Invoice$58,635
Holdback (est.)$1,289
MSRP (Sticker)$64,434
Dealer Add-Ons (DIA)+$598
Asking Price$65,331
Markup+$897
Markup includes $598 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,985
Percentile79% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold867
Avg Markup-$144
Median Markup$0
Best Deal-$3,883
Worst Deal+$6,500
% Sold Below MSRP67%
Avg Days to Sell37 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (RX)+$1,146
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
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