Negotiation Guide
Opening Offer
$50,942
Fair Price
$52,442
Walk Away Above
$52,659
- • Recent buyers paid ~$433 below MSRP
Price Breakdown
Est. Dealer Cost$47,059
Est. Invoice$48,116
Holdback (est.)$1,058
MSRP (Sticker)$52,875
Asking Price$52,960
Markup+$85
Est. Dealer Margin on This Car$5,901
Percentile80% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold148
Avg Markup-$433
Median Markup$0
Best Deal-$3,500
Worst Deal+$3,195
% Sold Below MSRP74%
Avg Days to Sell29 days
Dealer Profile
Inventory460 vehicles
Avg Markup (All Models)-$3,531
Avg Markup (RX)+$85
% Below MSRP84%
Avg Days to Sell26 days
Avg Sold Markup-$1,227
Price History
Jul 6, 2026$51,460 → $51,960(+$500)
Jul 11, 2026$51,960 → $52,960(+$1,000)
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