Negotiation Guide
Opening Offer
$51,297
Fair Price
$52,797
Walk Away Above
$52,999
- • Recent buyers paid ~$403 below MSRP
Price Breakdown
Est. Dealer Cost$47,348
Est. Invoice$48,412
Holdback (est.)$1,064
MSRP (Sticker)$53,200
Asking Price$53,285
Markup+$85
Est. Dealer Margin on This Car$5,937
Percentile80% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold161
Avg Markup-$403
Median Markup$0
Best Deal-$3,500
Worst Deal+$3,195
% Sold Below MSRP73%
Avg Days to Sell28 days
Dealer Profile
Inventory460 vehicles
Avg Markup (All Models)-$3,531
Avg Markup (RX)+$85
% Below MSRP84%
Avg Days to Sell26 days
Avg Sold Markup-$1,223
Price History
Jul 6, 2026$51,785 → $52,285(+$500)
Jul 11, 2026$52,285 → $53,285(+$1,000)
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