Negotiation Guide
Opening Offer
$48,592
Fair Price
$50,092
Walk Away Above
$50,174
- • Recent buyers paid ~$163 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,727
Est. Invoice$45,732
Holdback (est.)$1,005
MSRP (Sticker)$50,255
Dealer Add-Ons (DIA)+$598
Asking Price$51,451
Markup+$1,196
Markup includes $598 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,724
Percentile90% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold498
Avg Markup-$163
Median Markup$0
Best Deal-$3,249
Worst Deal+$4,183
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (NX)+$1,196
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 4, 2026$51,551 → $50,554(-$997)
Jul 18, 2026$50,554 → $51,451(+$897)
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