Negotiation Guide
Opening Offer
$49,279
Fair Price
$50,779
Walk Away Above
$50,827
- • Recent buyers paid ~$96 below MSRP
Price Breakdown
Est. Dealer Cost$45,279
Est. Invoice$46,296
Holdback (est.)$1,018
MSRP (Sticker)$50,875
Dealer Add-Ons (DIA)+$2,689
Asking Price$53,564
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,285
Percentile99% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold500
Avg Markup-$96
Median Markup$0
Best Deal-$3,249
Worst Deal+$4,183
% Sold Below MSRP67%
Avg Days to Sell27 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)+$2,911
Avg Markup (NX)+$2,689
% Below MSRP7%
Avg Days to Sell40 days
Avg Sold Markup+$1,482
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