Deal Sheet: 2026 Silverado 2500 HD Custom

WALT MASSEY AUTOMOTIVE, INC. · Lucedale, MS · VIN: 2GC4KME77T1207552

Negotiation Guide

Opening Offer

$59,152

Fair Price

$60,652

Walk Away Above

$60,841

• Recent buyers paid ~$378 below MSRP

Price Breakdown

Est. Dealer Cost$54,317

Est. Invoice$56,148

Holdback (est.)$1,831

MSRP (Sticker)$61,030

Asking Price$61,030

Markup$0

Est. Dealer Margin on This Car$6,713

Percentile99% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1280

Avg Markup-$378

Median Markup$0

Best Deal-$3,500

Worst Deal+$12,995

% Sold Below MSRP95%

Avg Days to Sell21 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$3,192

Avg Markup (Silverado 2500 HD)-$199

% Below MSRP97%

Avg Days to Sell25 days

Avg Sold Markup-$2,254

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