Deal Sheet: 2026 Escalade ESV Luxury

BOB MOORE CADILLAC OF NORMAN · Norman, OK · VIN: 1GYS9LKL0TR400402

Negotiation Guide

Opening Offer

$118,084

Fair Price

$119,584

Walk Away Above

$119,609

• Recent buyers paid ~$51 below MSRP

Price Breakdown

Est. Dealer Cost$104,082

Est. Invoice$107,672

Holdback (est.)$3,589

MSRP (Sticker)$119,635

Asking Price$119,635

Markup$0

Est. Dealer Margin on This Car$15,553

Percentile100% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup-$51

Median Markup$0

Best Deal-$3,830

Worst Deal+$995

% Sold Below MSRP97%

Avg Days to Sell35 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)+$311

Avg Markup (Escalade ESV)$0

% Below MSRP94%

Avg Days to Sell27 days

Avg Sold Markup$0

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