Deal Sheet: 2026 LYRIQ Sport

BROGAN CADILLAC CO. · Totowa, NJ · VIN: 1GYKPURL0TZ307476

Negotiation Guide

Opening Offer

$65,095

Fair Price

$66,595

Walk Away Above

$66,620

• Recent buyers paid ~$50 below MSRP

Price Breakdown

Est. Dealer Cost$57,981

Est. Invoice$59,981

Holdback$1,999

MSRP (Sticker)$66,645

Asking Price$66,645

Markup$0

Dealer Margin on This Car$8,664

Percentile99% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$50

Median Markup$0

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)+$256

Avg Markup (LYRIQ)$0

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup+$4,633

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