Deal Sheet: 2026 LYRIQ Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYKPNRLXTZ308057

Negotiation Guide

Opening Offer

$64,759

Fair Price

$66,259

Walk Away Above

$66,276

• Recent buyers paid ~$34 below MSRP

Price Breakdown

Est. Dealer Cost$57,675

Est. Invoice$59,664

Holdback (est.)$1,989

MSRP (Sticker)$66,293

Asking Price$66,293

Markup$0

Est. Dealer Margin on This Car$8,618

Percentile99% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold296

Avg Markup-$34

Median Markup$0

Best Deal-$3,072

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$7

Avg Markup (LYRIQ)$0

% Below MSRP99%

Avg Days to Sell17 days

Avg Sold Markup-$93

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